Home > Uncategorized > Nokia & Unified Communications – WBF 2008 p2.

Nokia & Unified Communications – WBF 2008 p2.

September 24, 2008

Unified Communications

David Petts, Snr. V.P. Business Mobility, Markets for Nokia

How does Nokia define UC ?

On the voice side, it’s about fixed/mobile convergence and unifying PBX connectivity with mobile conversations, so you can have a single device that can seamlessly go back and forth across a cellular network and a wireless LAN/IP network. The wireless device becomes an extension or end point on your PBX, so it supports all the traditional PBX features.The other element is more data-centric, using email as a starting point, but adding other communication methods such as instant messaging, SMS/MMS text messaging, video messaging, and videoconferencing.

Why is Nokia well-positioned to deliver on the promise of UC ?

First, we have the largest installed base, with roughly 40 percent market share globally and nearly 1 billion people carrying a Nokia device, many of them 24 x 7. Increasingly those are smart devices capable of much more than just making cellular calls. Beyond that we have Nokia Intellisync Mobile Suite, which is a modular middleware platform that provides email, device management, and security elements that include device locking, authentication, encryption, and secure VPN connections. This is the foundation upon which the UC capability will be added. In addition to the middleware approach we also deliver direct connection from the device. For example we already provide Mail for Exchange, using the Microsoft Active-Sync protocol as a way of getting your email, personal information,calendar and contacts pushed and synchronized back and forth with your mobile device in near real time without the need of a middleware service. We are also evolving this approach to go beyond email to a broad UC capability.

Finally we recognize that unified communications is not unique to business people during their professional life. It’s also something individuals want to use more broadly. In two devices we recently launched – the E71 and E66 – we have the ability to switch between business and personal modes. For each mode, you can bring six different application icons to the home screen.

This is how you organize the future of a mobile business device & enterprise solution. You don’t overdue the techno-babble, but you highlight your direction, your prized products, and how you direction can come to fruition with current implementations. MFE and MS Active-Sync – recently licensed – gives many users across the N-Series, and E-Series devices a unified way (1 solution) in getting their work email or their multiple email accounts pushed to their devices (Gmail, YMail/Yahoo Mail, AOL Email, etc) from hosted MS Exchange Services.

The Nokia E71 is a perfect devices with incredible quality design best suited for mobile unified collaboration. I’m among the few that have a unique insight to mobile push messaging – having certification & experience in troubleshooting that solution, remote device management, handheld troubleshooting and firmware reinstalls, and even on 1 occassion in 2.5yrs seeing how a simple licensing issue can bring down use of a server; crippling 500+ users in the process. Many of you have read just how crippling it is to corporate users and consumers of the BlackBerry platform when the NOC is down for expected or non-expected periods of time, sometimes for an entire coverage area. You begin to realize the fallacy of such a setup. Thankfully Nokia IntelliSync Suite and the S60, MS Windows Mobile (Professional & Smartphone Editions), and Palm platforms is able to offer corporate security, device management, corporate intranet, and corporate application access directly & solely administered from your company itself, not relying on a backend network solution out of your IT staff’s control. Currently, the Nokia E71 & E66 due to their improvements and S60 specific customizations for enhancements on these 2 models IntelliSync needs to be upgraded to fully offer all solutions that it currently can to other current E-Series devices (ie E90, 9300, 9500).

So what does Unified Communications mean to you & mean in or outside of the corporate office.

How does Nokia extend presence capabilities to the wireless world?

At Nokia, we envision a world where my wireless device knows my calendar and automatically changes the presence of my device so I don’t get an embarrassing phone call in the middle of a presentation. When I’m between meetings, it should say, “Ah, you’re in Italy. I can see from your calendar which Italian customers you’re visiting. I’ll quiz your sales force automation system and find the largest customers you’re not visiting, and suggest you call one while you’re in the car.” That’s about knowing location as well as availability, and the interconnection of the different applications and capabilities.“It’s about providing access to many collaboration and communication elements with a unified look and feel, on a single mobile device.

Thats all I can research, source, and comment on for now regarding the WBF 2008 Forum. But be sure there is more going on at Nokia E-Series & Business Mobility than just a cosmetic refresh. I truely believe Nokia is in it to win this over the long haul and their determination is renewed because of competition and their hunger for solid business solutions end to end runs deep into their entire business model. I hope to bring you more in the near future.

Advertisements
Categories: Uncategorized
  1. No comments yet.
  1. July 17, 2009 at 12:28 AM
Comments are closed.
%d bloggers like this: