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Full Steam Ahead!

May 16, 2009

Nokia, at the Developer Summit 2009 showed some particular highlights and marketing innovation for the rest of us to experience.

First, let me highlight some of the things we already know about Ovi. Then I’ll touch on some things we didn’t know until now.

Business Opportunity – Ovi Store’s Reach & Revenue potential:
* Credit Card billing in all applicable markets upon launch.
* mobile billing in 8 countries with more after.
* Target is 50 million devices & users.
* Self-Service publishing developers’ or partner-providers content on Ovi Store (noice).
* Content provider gets 70% [for credit card billing, less taxes. Mobile billing content purchases: less taxes & fixed billing charges of the provider].

Ovi Stores Reach & Revenue potential

Ovi Store's Reach & Revenue potential

Also users can not only rate relevant content [by relevant I mean geographically & demographically, or socially relevant content] but also write reviews and share that purchase content choice to friends. Sharing, for now means share your reviews; but I’d LOVE to be able to purchase an application – and allow my friends or family with S60 devices [Symbian^2 or higher] devices to download and user it as per ownership. That is sending a worthy gift!


Downloading Ovi Store content seems like a breeze but welcome sight! No IMEI blocking!!! Could this be true!?

No IMEI blocking!!!

No IMEI blocking!!!

Credit card purchasing is sweeter!


Correction on Sharing Ovi Store Content …. SHARING!

Sharing!

Sharing!

Developers … please glance at this next picture twice PLEASE!! Remember more than 1 device that will use this including those that do NOT wish to use a smartphone … 50% more market than that other platform. And yes you CAN use your Mac to code with it.

 - Please Developers, Please. Use Qt

- Please Developers, Please. Use Qt

Here is your Ovi Store content publishing flow …


Ovi Store metrics for you developers …


Later in 2009 … Ovi Store will continue to be a social buying experience – natively – improved relevancy for recommendations to end users, ‘IN-APP BILLING’ Subscription Billing, Automatic Sharing!


Content formats supported & file extensions …

Now. Think of Ovi Store’s true potential BEYOND the North American [ahem USA only market as many developers this side of the pond only think of]

* 2 Thirds of Brazillians would prefer an All-In-One phone.

Ovi Store Various Marketing Demographics

Remember people …

Media is going Mainstream

Media is going Mainstream

Time for a small break.

Nokia Messaging has been getting a lot of praise lately. I use it DAILY since intial launch late summer last year [Nokia Beta]. It works VERY well and even still in beta form, has had less issues in North America (USA & Canada) than in the half-year that RIM has had issues in the same time period and within the same region [Canada] on the same provider [Rogers Wireless].

Now the competition should get ready … since a regular data plan on just about any S60 device that is supported: E71, E66, N82, N85, N86, N97, E75, etc with many more to come soon.

Nokia Messaging’s real power is not just with recent integration with Gmail Folders, or with MS Exchange Sync [on E75, E55, N97]. True the benefit of a multi IM supported integration is amazing, but the REAL power is with Lotus Traveler integration – another major corporate platform, but also with Social integration and new API’s coming that will be universally supported throughout.

Nokia Messaging Product Roadmap

Nokia Messaging Product Roadmap

Making partnerships with providers to offer services of Nokia Messaging is something Nokia learned from RIM.

Nokia Messaging - Operator Momentum

Nokia Messaging - Operator Momentum

Nokia Messaging - Resuable API's

Nokia Messaging - Resuable API's

Nokia Messaging - Targeted Evolution

Nokia Messaging - Targeted Evolution

Nokia clearing focusing this as solid vested interest.

Nokia Messaging - Addressing Pricing Needs

Nokia Messaging - Addressing Pricing Needs

Now … back to Ovi Store and what we DIDN’T know until recently.

Ovi Store - Interactive Advertising

Ovi Store - Interactive Advertising

Ovi Store - On device marketing

Ovi Store - On device marketing

Sponsored Games or apps … could this make our future anticipated devices cheaper? Will it be accepted in many markets? Incredible concept, but will it work?!

incredible concept but will this work?!!

incredible concept but will this work?!!

Hot linking to photos, courtesy of mobile-review.com (Russian site at time of publishing)

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