RIM @ MWC2010 – Elation in the Air.
Woah! What a speech Mr. Lazaridis gave at MWC2010!
RIM’s Co-Founder and Co-CEO Mike Lazaridis on began his keynote on how spectrum is a finite resource and that RIM continues to care about respecting a carrier’s bandwidth in its focus on data efficiency.
Some serious facts regarding BlackBerry:
75 million devices sold since the brand began.
10 million devices sold in last fiscal quarter!
500+ carriers & distribution partners in 170+ countries
200’000 registered app developers!!
250’000+ active BES servers! WOAH!
(now THAT folks is an 800lbs Gorilla)
These are IDC reports – real facts not some bullcrap studies conjured up folks.
There is a new voice coming from the top worldwide manufacturer CEO’s, analysts “in the know”, and top researchers in North America. When I first heard of this earlier this week I thought of the following.
My initial thought.
You MUST understand a small little insight currently overlooked … all this research and common thought being spread is biased on the United States market place; and only the providers are at fault. I see this as a cop-out for providers like AT&T chargin US subscribers extensive fees disproportionate to their data rate bandwidth offerings, blaming devices like iPhone or high end smartphones being used by vast amount of consumers per capita.
What’s worse is providers like Verizon Wireless and Telus/Bell Mobility & Rogers Wireless in North America have consistently dedicated to increase their networks reliability, and bandwidth to match predicted consumer consumption. Now, I know many readers will say Canadian population does not compare to the United States’ and you’ll be right; however, why is it our providers – with less revenue due to less wireless devices using data have larger bandwidth in preparation for more more consumption than say that of T-Mobile or AT&T in the US?!! Those providers surely make a lot more revenue vs expenses than those here in Canada.
Also note in many other countries in Europe have equal or more subscribers than that of the USA. Now lets compare China or Japan … no contest they almost double … yet their bandwidth for wireless is not an issue and their smartphones consume A LOT more data per subscriber, irregardless of consumer/corporate, than any in North America or Europe. So where does this so called research really leave us, and how much is it worth outside of the USA?
To put it simply … AT&T and other providers that are suffering bandwidth issues … stop feeding the CEO’s carb loaded meals with sauce and put them on a diet. Start building and enhancing the network to deal with current and forecast data use at least 3yrs into the future. Verizon, Telus & Bell have already made deals and a start to increase their networks to LTE which promises significant bandwidth increases. Along with these bandwidth increases – smartphones will not consume data as fast as initially thought because applications and browsers will still only render data for output on a 3-5″ screen and it’ll need to wait for the end user to interact with it; which is at a slower pace than on a dedicated desktop/laptop personal computer.
Then after watching Mr. Lazaridis keynote I had a different thought. For so long many pundits of the BlackBerry – inluding myself for a brief time – knocked on the NOC.
The benefits of the NOC allow BlackBerry devices to:
Scale better for data consumption & submittal
Fast & Efficient e-mail.
Efficien document attachments
Faser running and more reliable applications
This enables less network congestion per tower & overall.
Of course when you optimized a device, network APN, and an infrastructure to back it up this gives you better device battery life (9700 supreme baby). This lead to Mr. Lazaridis’ openning of teasing us with a Webkit Browser & Proxy Technology.
I can see data rates for other smartphones climbing in the not too distant future while data rates for BlackBerry users become cheaper.