This new commercial shows the perfect target marketing for the Torch 9800! Incredibly funny yet smart commercial effectively shows whom this device is meant for.
Love the look of some business users smiling and those just sour-puss’ just having their day.
Here is an interesting press release from RIM regarding its security and agreements with security risk nations …
In response to the statement published today by the Government of India, and further to RIM’s Customer Update dated August 2, RIM wishes to provide this additional information to its customers. Although RIM cannot disclose confidential regulatory discussions that take place with any government, RIM assures its customers that it genuinely tries to be as cooperative as possible with governments in the spirit of supporting legal and national security requirements, while also preserving the lawful needs of citizens and corporations. RIM has drawn a firm line by insisting that any capabilities it provides to carriers for “lawful” access purposes be limited by four main principles:
1. The carriers’ capabilities be limited to the strict context of lawful access and national security requirements as governed by the country’s judicial oversight and rules of law.
2. The carriers’ capabilities must be technology and vendor neutral, allowing no greater access to BlackBerry consumer services than the carriers and regulators already impose on RIM’s competitors and other similar communications technology companies.
3. No changes to the security architecture for BlackBerry Enterprise Server customers since, contrary to any rumors, the security architecture is the same around the world and RIM truly has no ability to provide its customers’ encryption keys. Also driving RIM’s position is the fact that strong encryption is a fundamental commercial requirement for any country to attract and maintain international business anyway and similarly strong encryption is currently used pervasively in traditional VPNs on both wired and wireless networks in order to protect corporate and government communications.
4. RIM maintains a consistent global standard for lawful access requirements that does not include special deals for specific countries.
This almost seems somewhat a sleight of hand with a previous announcement just days before:
August 2, 2010
Dear Valued BlackBerry Customer:
Due to recent media reports, Research In Motion (RIM) recognizes that some customers are curious about the discussions that occur between RIM and certain governments regarding the use of encryption in BlackBerry products. RIM also understands that the confidential nature of these discussions has consequently given rise to speculation and misinterpretation. RIM respects both the regulatory requirements of government and the security and privacy needs of corporations and consumers. While RIM does not disclose confidential regulatory discussions that take place with any government, RIM assures its customers that it is committed to continue delivering highly secure and innovative products that satisfy the needs of both customers and governments.
Many public facts about the BlackBerry Enterprise Server security architecture have been well established over the years and remain unchanged. A recap of these facts, along with other general industry facts, should help our customers maintain confidence about the security of their information.
• RIM operates in over 175 countries today and provides a security architecture that is widely accepted by security conscious customers and governments around the world.
• Governments have a wide range of resources and methodologies to satisfy national security and law enforcement needs without compromising commercial security requirements.
• The use of strong encryption in wireless technology is not unique to the BlackBerry platform. Strong encryption is a mandatory requirement for all enterprise-class wireless email services.
• The use of strong encryption in information technology is not limited to the wireless industry. Strong encryption is used pervasively on the Internet to protect the confidentiality of personal and corporate information.
• Strong encryption is a fundamental requirement for a wide variety of technology products that enable businesses to operate and compete, both domestically and internationally.
• The BlackBerry security architecture was specifically designed to provide corporate customers with the ability to transmit information wirelessly while also providing them with the necessary confidence that no one, including RIM, could access their data.
• The BlackBerry security architecture for enterprise customers is based on a symmetric key system whereby the customer creates their own key and only the customer ever possesses a copy of their encryption key. RIM does not possess a “master key”, nor does any “back door” exist in the system that would allow RIM or any third party to gain unauthorized access to the key or corporate data.
• The BlackBerry security architecture for enterprise customers is purposefully designed to exclude the capability for RIM or any third party to read encrypted information under any circumstances. RIM would simply be unable to accommodate any request for a copy of a customer’s encryption key since at no time does RIM, or any wireless network operator, ever possess a copy of the key.
• The BlackBerry security architecture was also purposefully designed to perform as a global system independent of geography. The location of data centers and the customer’s choice of wireless network are irrelevant factors from a security perspective since end-to-end encryption is utilized and transmissions are no more decipherable or less secure based on the selection of a wireless network or the location of a data center. All data remains encrypted through all points of transfer between the customer’s BlackBerry Enterprise Server and the customer’s device (at no point in the transfer is data decrypted and re-encrypted).
State your thoughts everybody.
Since the early announcement – earlier than analysts in North America expected – of the BlackBerry 6 and Torch 9800, I’ve read so many negatives about BlackBerry across cell-geek forums, Mac user forums (heavily IP4 biased), and the press you’d think NOBODY was going to own a BlackBerry past this summer.
Let me show you some of the points that I’ve come across; some valid, some blatantly biased you’d think 4 cups of sugar was poured into a 1cup of Kool-Aid.
Enterprises are increasingly adopting the iPhone due to its advanced business features in iOS 4…RIM is actually losing a lot of appeal, as its third party-based “secure” and “encrypted” services are more and more under the scrutiny of governments. BB’s dependability is a great myth.
Hmm interesting point. Funny how just 4yrs ago so many governments wanted security and reached out TO RIM for their BlackBerry. Now you get mis-quoted press stating “we’re cutting off all RIM services immediately or at the end of the month” to “we’re just cutting off BBM” do to the lack of security since governments cannot VIEW the content of said messages. I mostly blame Engadget and similar sites for skewing this junk from the full truth. Unfortunately so many people do NOT know how the infrastructure works – and a simple solution for ANY government smartphone deployment for Mobile Communications SHOULD be administered where IM chat should be REMOVED before deployment and the IT Policy’s (just like GPO’s in Windows, not sure the Mac OS X equivalent) to restrict end user from ever installing it. Why the UAE & Indian governments cannot figure this out they shouldn’t be using BES in the first place / hire someone that is trained to use it.
Some people HAVE to carry a Blackberry because of work, especially those who travel and still have the old unlimited international data plans on their account, this is a great step up for them. I know people that wish their bold had a bigger screen, with a touch interface on top of a physical keyboard, for them this is gonna be very good.
As far as the processor, no its not a 1GHz Snapdragon or Hummingbird, but lets not forget that the processor on the iPhone 3GS is said to be running at 600MHz, with only 256MB of Ram, and quite honestly, the speed difference between the 3GS and the iP4 isnt all that noticeable. The processor on the Torch is said to be running at 624MHz with 512MB or Ram, double what the 3GS has, so if RIM managed to optimized their OS reasonably well, the phone could have a surprisingly “fluid” experience. I’m waiting until I use one to before I come to any conclusions.
VERY well said. Java, even RIM’s heavy modifications of it run very efficiently. The fact that RIM rights their own 3G stack, radio stack – shows they know how to make a phone that can operate with quality calls, reliably with efficient data connectivity.
Yeah and iOS is totally secure. Especially since it allows Jailbreaking via a Webpage which is actually utilizing a Font security hole that was originally in OSX that apple… ah you get the point.
BES will allow the Blackberry to remain a player in the Enterprise. Until Apple releases a centralized management tool for the iPhone it will always be something Corporate Security teams shutter at. Just because a CEO who likes new toys says his company is going to adopt something, doesn’t mean the Info Security won’t do its due diligence to squash it.
BlackBerry has reached out to the consumer market years ago, first with the 7100, then again with the 8100 Pearl – then they found so many consumers purchasing their top end devices; they decided to make them better – under the hood where the important things count.
Regarding corporate Security and Corporate Enterprise – users of 3000 plus in just 1 country in this day & age of global corporate users RIM will survive for quite a long time still.
Also Webkit Engine – the foundation of RIM’s browser in BlackBerry 6 surpassed ACID Test 3 100/100 – and at a faster rate page over page than iOS4 on iPhone 4 or 3GS; many youtube videos shows this with early prototype leaks. RIM is the MASTER at perfecting OS builds and resolving bug issues – NO OTHER OS maker on ANY platform comes close – dare I say even OS X.
This device suits my current needs, my former needs for the past 4yrs, and possibly my future needs into the foreseeable future.
BlackBerry 6 will debut on the new BlackBerry® Torch™ smartphone (announced today) available from AT&T on August 12 and it is also designed to run on select BlackBerry smartphones already in market. Subject to carrier certifications in the months ahead, the new OS is expected to be available for the BlackBerry® Bold™ 9700, BlackBerry® Bold™ 9650 and BlackBerry® Pearl™ 3G, as well as future BlackBerry smartphones
Research In Motion.
Excellent so the best selling BlackBerry of all time is supported = 9700.