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Pathetic BlackBerry Boys commercial launches in India

September 25, 2010

Overly catchy BlackBerry Boys commercial launches in India

What in GODs name did RIM or Vodafone think this would appeal to users in India or anywhere? Watching this commercial is painful to think so many millions of dollars went into this project.

Woman & Men singing together a song called “we’re the blackberry boys”. Sure this may mean the “boy’s” are Vodafone or RIM but without either BRAND during the main course of the video being presented its lost on the target audience and to be honest if it was really is not necessary.

With recent news of the Torch launch delay here in Canada … RIm SERIOUSLY needs to bump up the product line with a QNX OS delivery; and with that the BlackBerry brand to be separate from it.

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