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AdobeMAX 2010 – BlackBerry PlayBook

October 25, 2010
BlackBerry PlayBook

BlackBerry PlayBook

This folks puts to rest about what RIM is doing and what the PlayBook is capable of. This should put to rest just how capable of what the PlayBook really is and how multi-tasking is done.

Feast your eyes BGirls  and BBoys [BlackBerry Girls and Boys]

RIM has been making the BlackBerry platform for over 10years and with it a plethora of software for developers and enterprise, and consumers throughout the world. No their not flashy with their products and services until recently and doing it with class and style.

I’d like to take for a moment to side look what’s been floating around the forums about RIM and Apple’s recent US quarterly iPhone shipment success. Bravo to Apple, but I do believe Jobs is starting a fight, or picking one – that users will soon be fed up with from a frail, old, and winey CEO; Jobs should have more class.

We’ve now passed RIM. And I don’t see them catching up with us in the foreseeable future. They must move beyond their area of strength and comfort, into the unfamiliar territory of trying to become a software platform company. I think it’s going to be a challenge for them to create a competitive platform and to convince developers to create apps for yet a third software platform after iOS and Android. With 300,000 apps on Apple’s App Store, RIM has a high mountain ahead of them to climb.

– Steve Jobs, Apple CEO and Co-Founder

Let’s think about that for a moment. RIM dominates in their respective target market much like Apple does. RIM, like Apple makes Software as a primary focus with hardware to use that software in a perfect harmony. They, like Apple made the mistake of porting out that software to run on competitors hardware – yet unlike Apple, RIM was smart enough to stop that development and support before getting into the RED tape.

RIM makes the BlackBerry OS entirely in house. They make the BES infrastructure which runs on 3 major software platforms and with a development SDK, API’s, and mobile codecs to run and implement that architecture ALL in house … this is done mostly with HARDWARE. Recently, development tools for BlackBerry and the PlayBook are available for open-minded Apple developers to spread their ideas and efforts – and hopefully their pockets.

Mike Lazaridis is no fool, nor is Doug Dodge and with the focus and tenacity to strive forward they will have this PlayBook succeed and go head to head with the 2nd generation iPad.

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