BlackBerry & NFC – Potential
Ok … this is the post of the month.
A little primer before I begin … BlackBerry Empathy by Daniel Yoon Kiki Tang.
Now this video we all know & love too well. The BlackBerry Empathy concept; not just a device but a vision offering a solution. Unfortunately this is lightyears ahead of current technology – but I like the how the old-school “Mood-Ring” get new age look with Social communication.
That’s what sparked my idea – especially with recent rumors of RIM launching high-powered BlackBerry smartphones with NFC.
In a nutshell NFC is an extremely low-powered, secure, wireless ad-hoc communication. It’s already in use with Capital One, American Express, and many bank MasterCards & imbedded into the plastic. It’s VERY personal since the communication does not initiate until within just a few centimetres and is almost instant.
This brings me to my REAL-WORLD concept. Imagine the BlackBerry smartphone and a ring or a simple bracelet tethered together using NFC (not too unsimilar to those used in campaigns such as LiveStrong http://www.livestrong.org/ or Charity Water http://www.charitywater.org). This acts as a live security lock – your hands’ close proximity (almost touching) to to BlackBerry automatically locks the device, move it away a few centimetres (say 4) and the unit automatically password locks again.
This solution solves a LOT of security concerns and can be VERY fast. Both men & women tend to use holsters or their jeans/pants front pockets to carry their BlackBerry’s, and women also will use their purse. 9/10 times the device in either carry locations will not be required to use and thus locked; only in jeans/pants while walking could it unlock but that would be mute since its in a very “secure” and personal region that could not be quickly without a scene taken from you.
Toronto is a BIG transport metropolis and at ALL subway stations there is a specific turn-style that allows for an “E-Pass” payment region to tap and walk through. During rush hour Union Station is a complete ZOO – thousands of ppl in less than 20 minutes fiddle and fussing over MetroPasses and Tokens to proper drop or glide through a slot BEFORE they can walk through. A smarpthone lightly-tapped or hovered over and its done – you could do this jogging or speed walking through.
Toronto is also a VERY large BlackBerry user community & not just corporate use either. This would bring value and simple solution to so many users – an application downloaded doing transaction updates to the cloud service – implementing payment options to “refill” your E-Pass payment for NFC use. Heck maybe integrate the BlackBerry Messaging API to send “refill” options to other BBM users.
- Your kids lost money on school trip yet need to get home – their already going to phone you on their smartphone or BBM you.
- Your significant other/partner would be ecstatic if you send $$ that they can almost IMMEDIATELY use (no more waiting 30-60mins to receive an email money-transfer just to accept, login to your back account, before being able to use.
- Integrate this with upcoming BlackBerry Protect to purge the account/BB NFC use should the ring/wrist-band & handheld get stolen from you.
Simple solutions, simple beginnings yet profound enough to change our lives. That is Research In Motion.
Thanks for taking the time to pontificate with me.