BlackBerry PlayBook – Missing Critical App
Sorry everybody its been a while and I shouldn’t have left you. Thank you for the continued love by stopping by for the past few months. I had a few thoughts about the PlayBook vs the iPad and Android tablet onslaught long ago … yet something is more prevailent that the larger blogs failed to recognize.
Before I start lets put into focus on the key asset in hardware that RIM has STILL above all the competition:
1. Dual 1080P HD video cameras – both Front & Back!!
2. Ability to be managed with existing enterprise BES installations via BBs.
I’ll let you ponder on those for a moment … really ponder on the Camera’s and the word Enterprise!
Over the last few years – the global recession has forced executives to live in the present technology of video conferencing. This industry has spawned incredible hardware vendor support technicians/engineers and 3rd party services – which for the most part offer a great service yet begin to lack that service over time since they charge up-front for the year (but that’s another matter). Video conferencing has saved enterprise citizens millions of dollars in 1 fiscal year alone, and possible over 2 billion for the past 4yrs straight – reducing on first-class air flights, car rental, top class 5 star hotel service & food expenses and possibly lost productivity during the travel time and potential for sickness and political hostspots around global locations.
Now … RIM is still primarily focusing the PlayBook for corporations. Corporations that still use BES & BlackBerry’s along with CISCO/Avaya/MS Lynx implementations for voice/pbx/sip & IM/video implementations. Two of those I’ve mentioned will present exhorbitantly priced tablets tunnel-focused to leverage their infrastructure for video conferencing. RIM already has the goods in hardware: dual 1080P video camera’s, HDMI out, and MicroUSB charging standard.
Most enterprise video conferencing is standardized on hardware made by Polycom or Tandberg (now part of CISCO) with implementing H.329 video codec for People & Presentation in their big board rooms. Executives and other staff can congregate in such rooms and present documents & hold meetings (fiscal, divisional, transactional, etc) – using voice & face to face. Usually laptops are used for presentation of documents over a cumbersome VGA cable which is not the best for a digital document – thus email or webex is held to share these documents to other sites.
Now ponder for a moment that any particular executive or employee had to power to use the PlayBook to join such a meeting?!! Email is sent for the presentations documents arrived as a link on the BB (attachments are not downloaded in full automatically; network/billing bandwidth economies of scale ppl – think roaming here). The BB is used to BRIDGE the document to the PlayBook over Bluetooth. The PlayBook is connected via HDMI (pure digital) to a compatible LCD/TV in their own office, at a hotel, or at their cottage (think board members). The only thing required is a high-speed internet connection over WLAN and ports enabled for this codec (usually only corporate firewalls tend to block these accidentally during FW upgrades) and an application that can talk to the Polycom/Tandberg equipment – either using a VPN to the internal network and directly using multipoint being enabled or via the third party’s service via their “video conferencing bridge” to join both internal & external corporate parties.
Think of such an application for the PlayBook!! No more trying to book a huge ball room in a hotel, paying large credit card charges for mediocre video quality – most use ISDN for direct connections which kills the potential ability to use H.329 in the first place. You don’t have to rely on that hotels equipment quality or up-time (questionable at best) and think of proper communication for staff if you or they don’t fully grasp language barrier between them trying to set this up.
Consider that most corporate head offices have 1-3 rooms fitted with the board room equipment for large meetings that usually fill up quickly and with conflicts.
Lastly, the PlayBook can present a document externally while do something else on its own screen.
People … THIS would be the critical enterprise application to be implemented. RIM should be courting both Tandberg and Polycomm to write an app capable of doing just this for the PlayBook and license it directly