Home > Uncategorized > The Journey to BlackBerry 10 begins now! RIM invites government officials

The Journey to BlackBerry 10 begins now! RIM invites government officials

October 20, 2012

RIM invites government officials … 

The Canadian Press has learned that Research In Motion (TSX:RIM) has sent invitations to a list of select politicians for an event in the nation’s capital on Nov. 7. Some of Ottawa’s key government officials will be among the first to get a sneak peek of the new BlackBerry 10 operating system. 

Some of Ottawa’s key government officials will be among the first to get a sneak peek of the new BlackBerry 10 operating system

Up until now RIM has only released 2 versions of their Developer Alpha Devices (A&B), both of which are only Touch-Screen versions of BB10 represented. RIM has already officially announced that a full qwerty device will launch at the same time as the full touch-screen variant of BB10 devices. Yet we’ve YET to see even an alpha device shown off or mentioned. 

I find the fact that NOW developer BB10 device has yet been released for testing, shown to the public, or even to government as of yet shocking! These are the type of customers that MADE RIM what it is in the past and keeping them going today. Sure, RIM can tout 80 million subscribers … and the majority is still consumers … but THOSE consumers are NOT the ones spending tens of thousands of dollars per year for BES/BES-Hosted email servers/services (respectively), or purchasing BlackBerry devices in huge bulk as hardware upgrades or now as replacement devices to those being battered through hell & high water. 

RIM would gain so much knowledge from developers with a full-qwerty alpha/beta unit. Free feedback of how yet again an evolutionary, class leading designed physical keyboard on a smartphone can just be the most efficient way to type on a mobile device with accuracy that only a PC keyboard can rival. Also how battery life would do with full HSPA/LTE/GPS in full swing with an application that is not coded (in its early stages by developers) to see the wurst case scenario of battery drain.

An application targeted for a full screen device surely would be recorded differently from layout to less lines of code to a smaller resolution that is squared. But there is more to it than that. During testing a developer can fully realize that there are other paradigms at play with a target market that prefers full-qwerty and that applications need to be specifically designed to that users use cases of such a device; notifications (LED/Audio/Vibrate/on-screen), GUI layout, data entry, data display, battery life, LTE/WiFi/GPS as potential data drain. 

Tuesday October 23rd BlackBerry Jam for Enterprise is at the Marriott Hotel on Gerrard Street in Toronto, and its hear that I hope we’ll see our first full-qwerty BB10 device.

We’ll see soon enough but it looks like RIM is looking to be their target  

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  1. November 15, 2012 at 4:38 PM

    Pretty insightful post. I bookmarked you, will definitely come back in the future.

    Like

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