BB10 at NBA Game – Thorsten Heins & Andrew Bocking
Thorsten Heins & Andrew Bocking using their BB10 Dev units at NBA Lakers Game.
This is the first time in a dogs age that I’ve seen a top executive at RIM fully epitomize that brands name “Research In Motion”! Their actually USING the BB10 device out in the open, in public, not leaking it to try to drive hype & suing a scapegoat, but fully using it themselves.
Apple is renowned at using their own products in their headquarters, stores and by their employees globally. RIM is the only other such consumer/corporate business entity that I see able to do this throughout all ours of the day. Sure Cisco uses their own VC equipment but its software on mobile phones shows the phone of choices’ brand not their own when mobile.
Now the executives can see first hand what the bugs & glitches are and report them for improvement before products ship! Hopefully improving the experience first hand.
What would also be sweet … to see Mr. Heins post on InsideBlackberry, DevBlog, or BusinessBlog a reply or an article or two to be read. Even HelpBlackBerry Blog could use an inspiring post by him about a feature or little known troubleshooting step/resolution when BB10 products ship and go live for sale!
For now this is FREE marketing.
Picture Source: Kevork Djansezian/Getty Images North America, via N4BB.com