Home > Uncategorized > What makes a BlackBerry? BB10 Hard Questions.

What makes a BlackBerry? BB10 Hard Questions.

December 6, 2012

I was thinking today about what makes a BlackBerry (BB) a BlackBerry? 

Is it the company behind it or its creators? … No. Sure the creators where instrumental with incredible vision and tenacity and I still thank them for their diligence (although other BB fans have long since their departure vilified them. 

So what does anyway? No doubt I’ll get a plethora of answers no matter where in the world I go or from whom I ask, but I hope some of my thoughts resonate with yours.



Messaging – mobile, reliable traceable email (corporate or personal). SMS (and MMS), and Instant messaging.



This system has earned its place in mobile communications history, as an official word in the Webster’s Dictionary, and into the hearts of millions of users, and corporations alike. No other system has such instant messaging in real-time, that can send/receive messages to any BB user instantly, share groups, shared media (pictures/videos/ringtones/sounds), calendar appointments (and have it sync’d to corporate/personal calendars), group chat, and assign specific alerts. No other platform amongst their users has this. I STILL fully believe this platform feature has legs to grow and should be available for desktop users on Windows & OSX. 

Proper Personal Information Management (PIM). Many youths today don’t even know what this is, nor think its important since everything is in the cloud to them. The cloud enhances this – but if features are missing then the cloud is nothing. Contacts (with full details), Calendar, Notes, and Tasks (or ToDo).

No smartphone should EVER be called such, if it cannot do PIM properly.

Synchronization of PIM & Email details: Locally over a wire/Bluetooth or over an internet connection to your PIM management solution of choice. Think about this for a moment. This is a cloud based solution and RIM was amongst the first in the industry to offer this: Ericsson beat them by 3-4yrs with teh R380, Nokia beat them withe the 9001i Communicator by 1-2yrs, but there where no other competitors besides them. Both Nokia and Ericsson licensed a PDA core OS solution called Psion; RIM built theres from the ground up and where the ONLY ones in the industry for almost 10yrs to offer Mobile provider based-wireless synchronization and a management infrastructure!


Notifications & Alerts. This began with various vibrations and minimal LED but began to grow into Per Profile, Per Alert type: Email, IM, BBM, Calls, Calls from a particular person (VIP), Personal vs Work email, Browser page updates, etc etc. NOTHING else on ANY OTHER PLATFORM can even come CLOSE!! I seriously freakin MISS THIS! I was so much more productive just because this. Some fear overload due to this.


Calls … you’d be amazed just how much people STILL make calls and rely on calls for communications on a global scale more than anything else. BlackBerry traditionally did NOT make calls, yet its amongst the best for call stability, voice quality, and reliability to continually make/receive calls 

Messaging Refined


This is the first time on a Blackberry that messaging has been refined and all rolled into 1. Gone is the Messaging icon (I’ll miss the standard icon, not the various ‘desktop’ messages icons).

RIM was smart to first introduce the BlackBerry Hub; yet I feel for many non-tech-savy traditional BB users may not “get” this new paradigm shift, so heavy advertising will be required.

LED Notification


Cellphones long before had LED notifications, but non had such a prominant significance to their existence such as BlackBerry! Even more than just the augmentation they allowed the end user to control, third-party applications offered even more choice/control, going as far to change the LED notification color itself! The late SonyEricsson (now Sony) is the only company to ever come close with LED prowess on their UIQ platform.


What do you think of those examples?! 

Will BB10 still have incredible choice and control over Notifications (Emails, Calls, LED, BBM, IM, SMS/MMS, Browser Bookmarks being updated, etc)? Will BB10 still have call quality, reliability to make and maintain those calls (Battery life will come under great scrutiny giving the horrible performance of other platforms especially using LTE). Will we still be able to create a Bookmark, save it in a new folder (created at the time of saving that Bookmark)? Current evidence on bookmarks suggests not. Will our media be saved on a BES if managed, beyond our wallpaper image? 

I have a LOT more questions to ask RIM BB10 staff but these will suffice for now and I’ll have to wait for RIM to divulge more on January 30th, 2013. 



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