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BlackBerry Live – Evolution of Mobile and M2M Computing

May 14, 2013


That’s right baby … BlackBerry’s real end game will be announced, and start. N4BB did a great interiew with Thorstein Heins and specifically about BlackBerry and Petronas Mercedes F1 Team partnership. Currently, at the time of the interview, BlackBerry technology was used as communications for pit crew, management team, and engineering team.

AMG Mercedes Petronas - In the PIT

Thorstein is adding to the value proposition for BlackBerry, its not just a hardware company and never was, BlackBerry is a solutions company. Mercedes already uses QNX, and now is exploring getting AMG Mercedes Petronas team to get Telemetry, Managing the race car, and getting data from the car – the Formula 1 car. I believe no other company can get this done, and done RIGHT! This is M2M or Machine-to-Machine solutions going forward for BlackBerry.

There is a breakout session during Day 1 of BlackBerry Live 2013 in Orlando …

BAB04 – Evolution of Mobile and M2M Computing


Linda Campbell, Director Strategic Alliances , BlackBerry

In its simplest definition, mobile computing can be seen as the use of a mobile phone and its evolution from communications device to computing platform, marrying our personal and professional lives into a common experience. Now there is another major shift happening as more than just our phones get connected to the network.

The machine, as we know it, is experiencing a renaissance brought on by connectivity. Soon everything will be connected: machines, mobiles, data and people. Connected machines have the potential to become open platforms that both create and consume data.

As an industry, how are we going to encourage the innovation that is possible and what hurdles will we have to overcome to get there? What role will BlackBerry® play in defining the future of mobile and M2M computing?

Specific attention to Linda Campbell’s Bio:

As director of strategic alliances for QNX Software Systems, Linda Campbell has built a technology ecosystem that encompasses hundreds of hardware, software, and service vendors worldwide.

In her role of managing the alliance practice at QNX, Ms Campbell is a key contributor to the company’s business strategy. Over the years, she has been prime on developing relationships with Adobe, Alcatel-Lucent, Apple, Audi, Freescale, Gracenote, Google, IBM, Intel, NVIDIA, Texas Instruments, and many other industry players. She has also spearheaded QNX participation in industry initiatives such as the Connected Vehicle Trade Association, Eclipse, and ng Connect.

Most recently, Ms Campbell has been involved in developing the M2M alliance strategy for QNX Software Systems and BlackBerry.

Ms. Campbell holds a Bachelor’s of Commerce from the University of Ottawa.

Psst: Linda … you should also be heading the “Women in Tech: Redefining Ambition Daily” & I believe you’d be interested in Themed BlackBerry Devices as well.



N4BB Interview with Thorstein Heins


  1. Girl Google games
    May 14, 2013 at 4:24 AM

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  2. Jordan
    June 2, 2013 at 3:58 PM

    Mobile computing is evolving quickly and everyone is getting on board. The convenience is unbeatable and so is the ability to be productive wherever you go.


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