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BlackBerry long term goals?!

June 8, 2013

Bloggers, analysts, and media need to focus along with BlackBerry’s long term goals and what is being done to achieve them:

Subscriber Growth: Q5 being paramount to this especially in low cost smartphone fight against competition.

Mobile Computing Platform: bes10 is in place, automotive security and management is in place looking for buyers, NOC is more than ready, but what of providers networks and partnership? Who are the protective clients beyond Mercedes that BlackBerry is courting/after?! When is the target revenue from this business supposed to occur (estimated)?! !

Marketing: sure we know of a unified approach, but how will it help in terms of sales of units, business clients for.mobile computing etc in various languages and countries? Are they any constraints to sales tax or shipments in countries such as the difficulty we see in Brasil? How much spending is going to marketing qtr/qtr yr/yr?! Statistics on effectiveness of marketing!? Will BlackBerry leverage their F1 partnership in marketing their BlackBerry lineup?! Outside of BB LIVE.

We need to see this information and spread it out more, I think consumers are more savvy than in previous decades and pay more attention to these things.

Where is my commercial showing a BB10 device getting information or setting up a map route for a Porche 911, a Bentley Continental, a Jeep, or even an Audi E-Tron charge status?! When will we see companies showing management and updates remotely, securely, and sagely using BlackBerry Automotive Management?! More importantly will this matter, and will this affect brand image BlackBerry can use to affect partnerships, revenue and BlackBerry device sales?!

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