In the past several months a LOT has been going on in the smartphone market and especially with BlackBerry. Most recently was the announcement of QNX Cloud, BlackBerry’s culmination of MDM/EMM & M2M business (started in beta mid 2013), and the announcement just last week of “Ford Sync units dump Microsoft in favour for QNX in the future” as reported by CrackBerry.com (of which I’m a member of as Supa_Fly1; my twitter handle.
So many members have posted in the comments of their blog entry as …. ‘this is big news’ or ‘this is huge’ … but I started to think it’s just ‘good’ news … there is much more that had me left wondering, wanting, and hoping that BlackBerry is hugely considering with Ford (or any other manufacturer really). So as always I posted on the fly … (and not to insult anyone)
Man you guys think so small, ‘now we need devices to match’. I’m not trying to insult just trying to highlight where all of us need to be in our conversations as a community!
We have bigger thoughts in our aspirations where we want BlackBerry to aspire to, developers take notice of the demand pent up waiting to be available in services, API’s, etc.
We need BB10 to connect with what QNX Cloud can do and connect to our cars – Mapping, sensors, alerts, theft, nearby gas stations, airport or public parking with rates per location, quicker routes, school crossing zones for speed reduction on safety, pedophile watch for those that have kids that walk home, yet have cars so neighbourhood watch is increased for kids in our hoods for those that have cars bit no kids!
Think beyond what is typical, apply technology to help what we fake for granted and could really use effectively!
That’s where I’d like to see our conversations get to. Show developers there is an interest into these practical applications and the need or want to have then developed!! Savvy?! ;
BlackBerry 10, and BlackBerry as a brand and company has been kicked around left, right, and center in the family jewels when they’re down .. most comes from users of other platforms most especially residents in the United States, carriers included (with one only brave enough to be vocal – T-Mobile USA’s CEO). Unfortunately … a lot of the hate kicking done on BlackBerry is due to a LOT of users of the competition not understanding nor knowing what BlackBerry’s expertise and potential is beyond (security of the device).
Going forward I’m no longer going to use BlackBerry is secure as a simplistic argument … this is no longer a true fact – although how they implement security, how to respect user privacy, that is a factual argument to make, but in another post.
QNX, and QNX Cloud as a business service offering (maybe consider it a full end-to-end solution: QNX Cloud, QNX implementation, Code, UI Layout, and panel components sourcing), had an incredible potential to create huge revenues for BlackBerry, increase BlackBerry brand name recognition in a positive light and also increase end user awareness and respect … but it all comes to how it is implemented, reported on successes, and hooking up USA domestic clients and international businesses.
Let’s hope this deal also leads to QNX Cloud being licensed for services and implemented.
now THAT would be HUGE and for BlackBerry to showcase that not just initially but also how much money and how happy the top brass at Ford is with QNX Cloud over time and their plan say in mid to late 2014 to implement this across a lineup of their 2014-2019 fleet …. THAT would be something BlackBerry with QNX could showcase for future deals!
Also it would help the BlackBerry brand gain proper respect in the USA and builds stronger ties to strengthen data partnerships with US carriers!
THIS IS why I complained about Alec may not be the right guy to lead QNX Cloud over the long haul. It’s more than pushing this service … it’s a platform to create STRONGER respect for the entire brand not just with carriers (it helps them pull in a LOT of money!) but also in the consumer eye where developers will really see benefits for … he did ok with BBJam for developers across the world, initially … but over the long haul I disagree (we’re behind in the app race game – I don’t care too much about the race, but quality and necessary apps like financial banking, analytics, mortgage, construction metrics etc SHOULD’VE been ready tested and in App World before BB10 launch last January 30th!).
Now this deal with QNX and Ford has not been made official yet but many reports are stating it is already begun. We shall see, and I’ll be focusing on BB’s QNX Cloud in the future.